By the year 2020, active internet users have crossed 65% of the world's total population. The active internet users have been increased massively from the last few years due to the high usage of smartphones, tablets, laptops, and other smart devices. These gadgets are handy, easy to use, and easy to carry, resulting in online marketing. After a revolutionary development in information and technologies, we consume more than 80% of all the information and media from the digital platform, helping the digital marketing industry expand businesses globally. Now, all traditional and non-traditional companies have started using a digital platform to expand their businesses.
Digital
marketing has become a general term for internet marketing; it is all about
advertising and promoting various kinds of businesses using digital platforms.
At the moment, digital marketing uses multiple digital platforms, including
websites, radio, television, social media, mobile etc. In other words, we can
say any marketing media delivered through electronic platforms can be
considered digital marketing. Digital marketing has become an essential tool to
run modern companies as it provides several advantages to run and expand small
and large businesses.
Every
year, more than 20 lakh jobs generated in the digital market industry.
Therefore, the digital marketing industry has become a new favourite for many
students across the world. Students have started studying professional digital
marketing courses at different levels. Digital marketing courses equip students
with the required skills of digital marketing. If you want to learn digital
marketing, you can start with a professional degree or diploma course. You can
choose to pursue BBA in digital marketing specialization at the UG level and PG
level; you can pursue an MBA in digital marketing or o PGDM programme in digital marketing. One can also enter the digital
marketing field through various diploma and certificates. If you ask the most
popular digital marketing courses, the answer will be an MBA in Digital
Marketing and PGDM in digital marketing.
A
degree, diploma or certificate in digital
marketing will let you come across the following fields of digital
marketing:
●
Analytics
●
Business and marketing
strategy
●
Content management and
curation
●
Copywriting and
editing
●
E-Commerce
●
Email Marketing
●
Interactive Technology
(like AI)
●
Marketing automation
●
Mobile Marketing
●
Search Engine
Marketing (SEM)
●
Search Engine
Optimization (SEO)
●
Social Media
●
Video and audio
production
●
Web Design
●
Web Development
Why Digital Marketing?
●
In the modern-day
business industry, marketing agencies, business owners and consumers are
shifting to digital platforms, creating several job options for skilled
professionals in digital marketing.
●
It is also known that
most digital platforms such as websites, social media, and mobile advertising
are straightforward to track than other old
traditional media such as newspapers, magazines, print directories, billboards,
and posters.
●
The digital marketing
sector needs skilled professionals, so this
field offers diverse career options.
●
As per various reports
and survey, the average annual salary package offered to a digital marketing
manager is between Rs 5 lakh and Rs 6 lakh, while an experienced digital
marketing professional can earn between Rs 15 lakh and Rs 20 Lakh
annually.
