Why is Digital Marketing important?

By the year 2020, active internet users have crossed 65% of the world's total population. The active internet users have been increased massively from the last few years due to the high usage of smartphones, tablets, laptops, and other smart devices. These gadgets are handy, easy to use, and easy to carry, resulting in online marketing. After a revolutionary development in information and technologies, we consume more than 80% of all the information and media from the digital platform, helping the digital marketing industry expand businesses globally. Now, all traditional and non-traditional companies have started using a digital platform to expand their businesses. 

Digital marketing has become a general term for internet marketing; it is all about advertising and promoting various kinds of businesses using digital platforms. At the moment, digital marketing uses multiple digital platforms, including websites, radio, television, social media, mobile etc. In other words, we can say any marketing media delivered through electronic platforms can be considered digital marketing. Digital marketing has become an essential tool to run modern companies as it provides several advantages to run and expand small and large businesses. 

Every year, more than 20 lakh jobs generated in the digital market industry. Therefore, the digital marketing industry has become a new favourite for many students across the world. Students have started studying professional digital marketing courses at different levels. Digital marketing courses equip students with the required skills of digital marketing. If you want to learn digital marketing, you can start with a professional degree or diploma course. You can choose to pursue BBA in digital marketing specialization at the UG level and PG level; you can pursue an MBA in digital marketing or o PGDM programme in digital marketing. One can also enter the digital marketing field through various diploma and certificates. If you ask the most popular digital marketing courses, the answer will be an MBA in Digital Marketing and PGDM in digital marketing.

A degree, diploma or certificate in digital marketing will let you come across the following fields of digital marketing: 

●        Analytics

●        Business and marketing strategy

●        Content management and curation

●        Copywriting and editing

●        E-Commerce

●        Email Marketing

●        Interactive Technology (like AI)

●        Marketing automation

●        Mobile Marketing

●        Search Engine Marketing (SEM)

●        Search Engine Optimization (SEO)

●        Social Media

●        Video and audio production

●        Web Design

●        Web Development

Why Digital Marketing?

●       In the modern-day business industry, marketing agencies, business owners and consumers are shifting to digital platforms, creating several job options for skilled professionals in digital marketing.

●       It is also known that most digital platforms such as websites, social media, and mobile advertising are straightforward to track than other old traditional media such as newspapers, magazines, print directories, billboards, and posters. 

●       The digital marketing sector needs skilled professionals, so this field offers diverse career options. 

●       As per various reports and survey, the average annual salary package offered to a digital marketing manager is between Rs 5 lakh and Rs 6 lakh, while an experienced digital marketing professional can earn between Rs 15 lakh and Rs 20 Lakh annually. 

Hope the digital marketing career seekers now know the way how to go ahead.