Why is Digital Marketing important?

By the year 2020, active internet users have crossed 65% of the world's total population. The active internet users have been increased massively from the last few years due to the high usage of smartphones, tablets, laptops, and other smart devices. These gadgets are handy, easy to use, and easy to carry, resulting in online marketing. After a revolutionary development in information and technologies, we consume more than 80% of all the information and media from the digital platform, helping the digital marketing industry expand businesses globally. Now, all traditional and non-traditional companies have started using a digital platform to expand their businesses. 

Digital marketing has become a general term for internet marketing; it is all about advertising and promoting various kinds of businesses using digital platforms. At the moment, digital marketing uses multiple digital platforms, including websites, radio, television, social media, mobile etc. In other words, we can say any marketing media delivered through electronic platforms can be considered digital marketing. Digital marketing has become an essential tool to run modern companies as it provides several advantages to run and expand small and large businesses. 

Every year, more than 20 lakh jobs generated in the digital market industry. Therefore, the digital marketing industry has become a new favourite for many students across the world. Students have started studying professional digital marketing courses at different levels. Digital marketing courses equip students with the required skills of digital marketing. If you want to learn digital marketing, you can start with a professional degree or diploma course. You can choose to pursue BBA in digital marketing specialization at the UG level and PG level; you can pursue an MBA in digital marketing or o PGDM programme in digital marketing. One can also enter the digital marketing field through various diploma and certificates. If you ask the most popular digital marketing courses, the answer will be an MBA in Digital Marketing and PGDM in digital marketing.

A degree, diploma or certificate in digital marketing will let you come across the following fields of digital marketing: 

●        Analytics

●        Business and marketing strategy

●        Content management and curation

●        Copywriting and editing

●        E-Commerce

●        Email Marketing

●        Interactive Technology (like AI)

●        Marketing automation

●        Mobile Marketing

●        Search Engine Marketing (SEM)

●        Search Engine Optimization (SEO)

●        Social Media

●        Video and audio production

●        Web Design

●        Web Development

Why Digital Marketing?

●       In the modern-day business industry, marketing agencies, business owners and consumers are shifting to digital platforms, creating several job options for skilled professionals in digital marketing.

●       It is also known that most digital platforms such as websites, social media, and mobile advertising are straightforward to track than other old traditional media such as newspapers, magazines, print directories, billboards, and posters. 

●       The digital marketing sector needs skilled professionals, so this field offers diverse career options. 

●       As per various reports and survey, the average annual salary package offered to a digital marketing manager is between Rs 5 lakh and Rs 6 lakh, while an experienced digital marketing professional can earn between Rs 15 lakh and Rs 20 Lakh annually. 

Hope the digital marketing career seekers now know the way how to go ahead.

What is the scope of PGDM in operations?

 At the time of deciding to choose a career option, the first question which strikes every student's mind is ‘what are its benefits?’ and it's worth considering. You should always consider the opportunities and job prospects of a particular course as it gives you an idea about future growth. Due to updates in technology the business operations get updated from time to time. As the maximum number of business operations are being done with the use of technology nowadays.

Due to the competitive environment, business operations management has gained a lot of importance in the present business world. The PGDM in operations is specially designed to assist the students in developing the professional skills essential for business growth. To get admissionin PGDM program specialized operation management, you must have completed graduation from a recognized University.  The program covers all the concepts covered in operation and production management as logistics, procurement, lean operations, capacity planning, and quality management, which helps to improve the skills and abilities of the aspirants. The program provides comprehensive knowledge about the techniques to be used at the actual work in the industry. 

Every business organization needs employees who are specialized in their industry to maximize the profit of their business. In every industry, the operation field is very wide. It is one of the most popular courses for graduates to get an entry into the professional world. It covers the entire process from sourcing the raw material to the manufacturing, and supply of goods and services to the final client or customer. The position of operation management provides you with an option to get flexibility with different sectors and job roles. 

As e-commerce companies are increasing the demand for operation management is increasing in India. This change has occurred due to the implementation of the Make in India initiative by the government of India. Now, most of the companies are using technology for the up-gradation of their operations for better business results. 

Career Prospects

Most of the students are confused about the scope of this domain. There are several questions regarding the work profile, which the students get in their mind before opting for this course. Some profiles that are offered to the professional in operation management are Time Study Analyst, Operations Manager, Industrial Engineer, warehouse operating manager, Inventory Manager, Operation Analyst, Purchase Analyst, Schedule Coordinator, Supply Chain Manager, sourcing manager, Quality Analyst, Global community manager, Distribution Manager, strategic supply chain manager, Business Operations Supervisor, Procurement Manager, Quality Manager, and Plant Manager.

There is a huge demand for professionals in operation management in good manufacturing and service-providing industries as e-commerce, finance, healthcare, education, fast-moving consumer goods, and automobile. The major recruiters of this domain are like Wall-Mart, Myntra, Accenture, Flipkart, Deloitte, Amazon, Grofers, Snapdeal, Bigbasket, etc.

As this pandemic has changed a lot of business and working entities, and there is a shortfall of job vacancies for the professional. In such a scenario a PGDM in operations can be of great help for you to uplift your profile in the eyes of recruiters. The program will help you to become an integral part of the organization. The course will add some value to your profile and work as an investment for your career. Hence, it’s worth doing a post-graduate diploma in operation management after completing your graduation.

Things to know about 1 year PGDM Course

Getting higher education is an integral part of today's business world. Competition is increasing every day, and the more educated you are, the better your chances of getting a good job. Nowadays, many working professionals and students are going for a one-year Post-Graduate Diploma in Management.

The reason being is the course curriculum. One-year PGDM courses have an industrial orientation and concentrate on skills-based on market requirements. 

Once you have decided to pursue a one-year Post-Graduate Diploma in Management, you must know the following factors.

1.       Top institutes in India providing this course

2.       Eligibility criteria to pursue one year PGDM Course

3.       Admission procedure

4.       Fee Structure of the course

5.       Placement and Career aspects 

About the programme -

The one-year Post-Graduate Diploma in Management is a uniquely outlined course for the graduates. Those who inquire into it find some specializations about which they are passionate and take one year PGDM admission in that course. Many colleges in India offer various branch-specific PGDM programmes to aspiring candidates. They can check below the listed specializations -

1.        Marketing

2.       Human Resource and Business Administration

3.       PGP in Data Scientist

4.       Accounting

5.       Finance

The programme qualifies specific pointers, which makes it a valuable course to pursue. It offers an industry applicable course structure that keeps the applicability of the programme alive. The one-year PGDM programme will also provide professional training to the students to train them for future approaches. No doubt, this programme is an excellent option for those who are looking for a short duration management course.

Eligibility for 1 year PGDM Course -

Those interested in taking admission in one-year Post-Graduate Diploma in Management must have completed their graduation in any discipline under 10+2+5 from any recognized university/institute by the Government of India with at minimum aggregate marks as per prescribed by the institutes they are applying for.

Duration of the PGDM Course -

Candidates taking admission to Post-Graduate Diploma in Management in any course will take a minimum of one or two years to complete depending on the college. This course also includes research work and other required coursework.

Admission Fees of Post-Graduate Diploma in Management -

Candidates have to pay the fees after provisional admission into PGDM. The admission fees may vary across institutes offering the course.

Job Prospects after PGDM Course -

Nowadays, many organisations hire students right after their post-graduation. All the Post-Graduate Diploma in Management holder will be given the opportunity to work as the following - 

1.       Finance Executive

2.       Business Manager

3.       Management Trainee

4.       Marketing Assistant

5.       HR executive

6.       Client Relationship Manager

7.       Operations Manager

8.       Research Analyst

9.       Executive Taxation

10.   Business Development Manager

11.   Finance Analyst

Many research organisations also recruit PGDM management graduates as business analysts or analytical experts. 

Importance of one year Post-Graduate Diploma in Management - 

1.        This degree will increase your career opportunities.

2.       PGDM will help in increasing your network

3.       With a one year Post-Graduate Diploma in Management degree in hand, you can demand a higher salary. According to a 2007 Corporate Recruiters Survey, employers are willing to pay significantly more to those who have management degrees. 

Pursing a PGDM program puts you in a win-win position in terms of career growth opportunities. Choose the right b-school and fulfil your career aspirations.